Prospective clients often judge a law firm by its website. As the public face of your organization, you want it to present you and your services as capable, experienced, and modern.

But your law firm’s website is more than its visual appeal. Law firm websites must:

• Engage visitors with valuable content
• Support findability online
• Support a positive client experience with access to client convenience tools
• Uphold law firm compliance requirements

Law firm websites need to do a lot of things, and if these elements aren’t in place, your site won’t set you apart from the competition—or even allow you to compete.

If you’re ready to build or revamp your law firm’s website, here are five essential law firm website best practices to follow that will maximize your results.